Find the right tools for your research

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

Conduct research or train the next generation of AI. With data sets and tasks completed in just 2 hours by our vetted participant pool.

About Survicate Survicate is a customer feedback platform and online survey software for product, UX, market research, and CX teams.Build questionnaires from ready-made survey templates, run website surveys, in-app microsurveys, email surveys, mobile surveys, and link surveys, and analyze every response with AI in one feedback analysis hub. Native integrations with HubSpot, Amplitude, Slack, and other tools route insights straight into your workflows, so teams don't just collect feedback, they act on it.

Glaut's AI-moderated interviews engage respondents in realistic conversations that adapt to their responses and probe deeper to uncover more details behind their thoughts. We give you the power to interview thousands of respondents simultaneously, across multiple languages, with minimal effort. And we don’t stop there! Glaut super-power is about transcribing the data, extracting themes, key verbatims and insights to produce an actionable report that effectively answers to your research objectives, in a fraction of time compared to the current market practice.

Gain actionable insights with the Conjointly all-in-one survey research platform, access to millions of real human respondents, support from experienced researchers, and easy-to-use advanced tools such as conjoint analysis, text analytics, video surveys, and concept testing.

Motives is an AI-powered qualitative research platform that automates interviews, analysis, and reporting for marketing, creative, and insights teams. It delivers deep consumer insights in days, not weeks, combining qualitative depth with AI-driven speed and scalability. Built for consumer-focused brands, Motives helps teams validate ideas, test creative, and understand audiences quickly and cost-effectively.

Versive is an AI customer research platform that helps teams conduct and analyze research faster. Companies like Udacity and IDEO use our conversational surveys, usability tests, and AI synthesis to get faster, richer insights.

Outset harnesses AI to conduct up to 1000 simultaneous, multilingual conversations, simulating a researcher to elicit rich insights. The AI moderator is tailored to probe deeply and respond to participants' feedback. Following the interviews, Outset's AI engine synthesizes the data, summarizing insights, extracting verbatims, identifying themes, and quantifying findings, making research more efficient and comprehensive

Ballpark is the fastest way to capture high-quality feedback on product questions, marketing copy, designs and Figma prototypes using surveys, videos and tasks.

WholeSum is a technology company focused on transforming qualitative and unstructured data into structured, statistically robust intelligence for organisations operating in complex, high-trust environments. The platform is designed to address a longstanding gap in analytics: while quantitative data is easily aggregated and modelled, qualitative evidence (such as free-text notes, interviews, and feedback) remains under-utilised - despite often containing the earliest and most meaningful signals. WholeSum’s approach combines statistical inference, comparative judgement, and modern language models within a proprietary analytical framework to ensure outputs are uncertainty-aware, auditable, and reproducible. WholeSum is built to operate as infrastructure within existing systems or for use via our self-serve app, giving organisations the same confidence in qualitative evidence that they already have in quantitative data. Our mission is to enable richer insight, faster learning, and better decisions over time. WholeSum is designed to integrate with enterprise governance and compliance requirements.

Perceptional is an AI-moderated user interview platform that allows product teams to deploy an engaging, context-aware chatbot to conduct qualitative user interviews. Perceptional bridges the gap between in-depth (but time-consuming) user interviews and scalable (but shallow) online surveys, allowing teams to more efficiently gather and process qualitative data. As responses are collected, Perceptional uses AI to synthesize them into key findings, summaries, themes, and much more. Our customers have experienced 10x faster product research projects compared to 1-on-1 interviews and 4x more insights compared to traditional online surveys. And most importantly, Perceptional is designed to supplement, not replace, user interviews.

We make customer insights, brand / marketing execution, and measurement better, faster, and cheaper using an innovative AI platform and advanced behavioural change technology Brand owners and marketers benefit in 3x ways: #1 — Customer & behavioural insights • Gather rich behavioural insights from your target customers—identifying your brand’s unique choice drivers, barriers, FAQs, pain points and more • Determine the rational and non-rational factors that drive (or inhibit) behaviour change #2 — Behaviourally optimised content creation • Rapidly create powerful, behaviourally optimised marketing content designed to convert • Integrate your choice drivers, emotions, brand evidence, and use proven behavioural science tools to drive behaviour change #3 — Strategic brand & marketing comms measurement • Discover and track your brand (or campaign) performance on key behavioural drivers, determine brand and ad awareness, and business outcomes • Gain diagnostic, actionable insight into primary marketing communications and/or operational challenges to overcome • Ensure your business activities and marketing communications address the true reasons that drive (or inhibit) your brand growth